Pure Electric: Why the Future of Urban Transport Has Two Wheels

by Editor, Camy Sandford.

Electric Bike and Scooters sales are on the up, as COVID-19 restrictions force us all to rethink the ways in which we move. 

The COVID-19 pandemic continues to disrupt traditional transportation networks, grinding the majority to a halt. With overcrowding and infection remaining serious concerns, public transport networks can no longer operate to sufficient capacity, leaving urban mobility compromised for the foreseeable future. Facing the realities of this inertia, cities around the word have been forced to change tact, rethinking current infrastructure to ensure safe and sustainable movement. 

As initial strategies begin to emerge, the predominant focus within global cities seems to be on expanding green transport infrastructure. Schemes such as Milan’s pioneering ‘Strade Aperte’ plan to transform city streets into pedestrian and cycle friendly areas, encouraging socially distanced mobility while curbing vehicular use.    

Tackling issues of both congestion and emissions, these developments are carving out a space in which alternative transport technologies can thrive, heralding a new urban age defined not by cars, but by walking, cycling and ‘scooting’.

Pure Electric 

This is a space suited perfectly to UK-based electric mobility retailer Pure Electric. In an interview with CleanTech News, CEO Adam Norris explains that despite the current economic climate, “business is booming”. 

“Scooter sales in Europe have been up by 40% on average each year, and what we’ve seen is probably double” Norris explains. Originally ‘Pure Scooters’, the recent addition of cutting edge e-bikes – the Brompton, and the Orbea – has positioned Pure Electric at the forefront of this growing industry, with Deloitte predicting in a study last year “the number of e-bikes on the roads will easily outpace other e-vehicles” by the end of 2020.  

This mounting demand stems from two primary factors: environmental consciousness, and convenience. 

“Electric scooters and bikes have an extremely low footprint,” Norris explains. Providing an efficient low carbon means of transportation, if used en masse these technologies have the potential to significantly reduce fossil fuel consumption, helping cities around the world achieve emissions targets.    

However, Norris emphasises that this does not come at the expense of efficiency. Rather, by providing a “cheaper, better, faster alternative”, he explains that Pure Electric fundamentally aims to provide a product that “makes it easier to be environmentally friendly than to not”.

“They’re fun, faster to cross town, and have no parking issues,” he says. With e-scooters suitable for up to three-mile journeys, and e-bikes up to ten, these technologies are perfect for inner-city journeys, saving commuters both time, and money. 

Aside from individual use, with potential applications ranging from Real Estate Agencies to Cleaning Services, Norris explains that replacing cars with e-bikes and scooters “companies can be proud they are saving the environment, while also saving money,” serving both corporate and private needs. 

Having recently announced plans to take on additional 11 stores alongside their flagship London location, Norris assures us that Pure Electric has no plans to downscale in light of the current crisis. 

“We plan to keep growing both online, and in retail. Our London store remains open…scooter sales are up.”

Although issues of legality remain (with e-scooters still not permitted in the UK) following the legalisation of e-bikes in the New York City, Norris hopes that this is soon to change, as pioneering clean transportation infrastructure make these products more relevant than ever. 

“The pandemic is a bit of a wakeup call”, he says. “Pollution is a silent killer. It’s a problem we need to tackle, and I think people are becoming increasingly aware of that.”

With social distancing likely to continue for the foreseeable future, “the potential of these technologies is massive” Norris says. Allowing people to commute short distances easily and safely, he predicts that that uptake will continue to increase. “It suits everyone to move towards bikes and scooters.”

Concluding our conversation with emerging trends, Norris says “I definitely see an increase in the use of cargo bikes, and it is our intention to stock them in our shops and online.”

Continuing his overall aim to build “a successful international business that also helps mankind,” Norris’ vision for the future is hopeful, with e-mobility and electrification paving the way for a greener urban future. 

To shop Pure Electric online, please use the link here.  

Camy Sandford

Camy Sandford is an Editor and Senior Writer for CleanTech News. Camy’s focus for sustainable development is longstanding, growing stronger as the realities of the global climate crisis have become more apparent. With a diverse background in the field, she remains most passionate about driving carbon reductions through behavioural change. Firm in her belief that small-scale collective change can have a huge impact, her focus at CleanTech News will centre around finance. Keeping readers up to date on cutting edge innovation, she aims to encourage and support global corporations to bring sustainability to the forefront of their agendas, shining a light on successful current initiatives.