Exclusive sporting mobility company, Porsche, is committed to integrating sustainable strategies into their business model. With programmes like Porsche Impact, the company is on the way to a cleaner future.
German automobile manufacturer, Porsche, is pursuing the vision of becoming the most sustainable brand for exclusive and sporting mobility.
After adapting its sustainability strategy in 2019, the company focuses on its long-term objective of achieving value-creating growth for economic values and social responsibility. They also want to simultaneously improve sustainability within its corporate activities on all levels.
The Porsche Sustainability Index also defines clear goals to be reached by 2050. In its sustainability strategy, the automobile manufacturer has acknowledged the changes and challenges the automotive industry is facing. With these challenges come new possibilities for design and innovation for the company.
Porsche wants to ensure its operations are environmentally and socially compatible whilst contributing to its economic success. This goal is what forms their new sustainability strategy;
- Their strategic action areas underline Porsche’s holistic commitment to corporate sustainability
- The ultimate goal of Porsche’s sustainability strategy is for the company to continuously reduce its negative environmental impact while further reinforcing its positive influence on society
- Porsche’s clearly defined corporate vision demands that it becomes the most sustainable brand for exclusive and sporting mobility
Porsche Impact: a CO2 compensation programme
Speaking to CleanTech News, Porsche outlined its sustainability goals. They are continuously looking to demonstrate their pioneering role and ambitions – in addition to e-mobility, digitalization and the spirit of innovation, especially in the area of sustainability. The sports car manufacturer understands sustainability holistically, acting in the areas of ecology, economics and society, thus actively facing up to its responsibility.
Managing their sustainability with clear targets and performance indicators. The first priority for Porsche is to avoid CO2 emissions. Where they cannot be avoided, they reduce them as far as possible. Thirdly, Porsche seeks offsetting options. Within that context, Porsche has developed its CO2 compensation programme, Porsche Impact.
Using an online calculator, Porsche customers can determine the CO2 footprint of their sports car and financially support projects to compensate for it. Porsche outlined this strategy to CleanTech News, they want to allow customers to make their own contribution and offset their CO2 driving emissions.
The company has reduced its CO2 emissions at its productions sites by 75% per car produced since 2014. This reduction was achieved by resource efficiency measures, using green electricity at production sites and biogas in the plant Zuffenhausen.
They have also increased the use of electric vehicles and rail transportation powered by green electricity.
A promising pilot for Porsche
Following a successful pilot phase, the Zuffenhausen-based sports car manufacturer is expanding their CO2 compensation programme, Porsche Impact. In addition to Germany, Great Britain, Poland and the USA, the service is now available in 15 further countries, including China, Canada, Singapore, Brunei, Cambodia, French Polynesia, Indonesia, Malaysia, New Caledonia, New Zealand, Sri Lanka, Thailand, Vietnam, Mongolia and the Philippines.
During the pilot period, which took place between December 2018 and April 2020, around 45,000 tonnes of carbon dioxide were offset, fleet compensations are included in the 45,000 tonnes. Since the end of 2018 , the CO2 emissions of the Porsche AG fleet have been neutralised.
Prioritising avoiding CO2 emissions, Porsche is committed to its sustainability strategy. Albrecht Reimold, Member of the Executive Board for Production and Logistics at Porsche AG, has stated concerning this commitment:
Porsche is pursuing a consistent sustainability strategy, we are emphatically committed to the CO2 goals of the Paris Climate Agreement and are continuously reducing our emissions.
Our vision is a factory that does not create an environmental impact, which is why we consider the effects of our vehicles along the entire supply chain and throughout their life cycles. With Porsche Impact, we offer customers the opportunity to make their own contribution and compensate their personal CO2 emissions”.
Where Porsche will make an Impact
With Porsche Impact, customers can choose between various internationally-certified projects. Once a customers CO2 footprint has been calculated, they can choose between initiatives that focus on forest protection in the USA, sustainable habitat protection in Zimbabwe and energy generation through hydro and wind power in Vietnam and China. As well as this, there are country-specific conservation projects in Canada and Australia.
The compensation contribution is based on consumption, annual mileage and the selected support programme. For example, the compensation amount for a Porsche vehicle that has driven 15,000km with an average consumption of 12 litres per 100km is between 46 and 104 Euros per year.
Taking sustainability one step further
It is clear sustainability is a central component of Porsche’s corporate strategy. Alongside programmes like Porsche Impact, the company are reducing CO2 emissions in other areas. In its main Zuffenhausen factory, Porsche exclusively uses electricity from renewable energies and biogas for heat generation. At the same factory, the production of the fully-electric Porsche Taycan is also CO2-neutral. These strategies will contribute to the Paris climate protection goal.
Porsche also relies on environmentally friendly rail transport solutions and electric gas-powered trucks for the transport of logistics.
Their sustainability strategies don’t end there. Porsche Cars Great Britain Ltd. has partnered with Autogreen Ltd. to provide a Government-approved national network of certified dismantling companies. This partnership allows customers to recycle their car.
The company’s ambition of becoming the most sustainable brand for exclusive and sporting mobility seems to well within reach. With the integration of these sustainable strategies in their business model, Porsche is on the path to a cleaner, greener future.